Loreen
When: 25th March 2025
Location: O2 Academy
Loreen is the only woman to have won the Eurovision Song Contest twice. She is back with her latest tour coming to Glasgow’s O2 Academy on 25th March 2025.
A leading female diaspora artist, Loreen’s Moroccan Berber roots are embedded in her sky-scraping spiritual pop sound. “In the first chapter of the story, which is Tattoo, you meet this entity – she’s male, she’s female, she’s everything. She comes from the earth, from the dust, and it’s very spiritual,” Loreen explains. “And now in the second chapter, Forever, there is an awakening. It’s about a moment where you’ve gone through all the earth and dust – you’ve gone through life – and you can see things clearly. You’re leaving all your illusions behind and you’re free.”
Loreen’s intricately choreographed; chrysalis-like performance of her intoxicating electropop gem “Tattoo” was an all-time great Eurovision moment, which made her the only woman to win the competition twice. It topped the charts in 10 countries including her native Sweden, top five on the Global Spotify chart, and peaking at number two in the UK, remaining on the Official Singles chart for 9 weeks after her historic win.
She returned in 2024 with her transcendent spiritual-pop single, “Forever”.